By June 1956, with limited funds to invest in major attractions, the park introduced an array of smaller adventures that called for the introduction of the “D” ticket. Walt Disney and his staff realized that in order to keep the park turnstiles turning, new experiences would need to be continually added and improved. A series of new attractions called for the “D” ticket in 1956. The earliest “A” tickets offered rides on attractions like King Arthur Carrousel and the Fire Wagon “B” coupons could be used for adventures like the Conestoga Wagon and Dumbo, the Flying Elephant while “C” coupons provided admission to popular attractions like the Jungle Cruise, Mr. The first ticket books offered three “A,” two “B,” and three “C” coupons, which categorized experiences by their level of thrill and excitement. At first, only “A,” “B,” and “C” coupons were included. Conceived by Disneyland Public Relations director Ed Ettinger, the books offered admission to the park and coupons to experience eight attractions-for a total price of $2.50 for adults, $2.00 for juniors, and $1.50 for children!Ģ. This constant exchange paved the way for a Disney park innovation, and on October 11, the first coupon books were introduced. Originally, a single admission ticket was sold at the park’s main entry gate-for a price of $1.00, including tax!-while tickets for each individual attraction could be purchased at nearby ticket booths. Although Disneyland opened to the general public on July 18, 1955, ticket books weren’t introduced until October. In honor of the 60th anniversary of the “E” Ticket, we thought we’d share five of our favorite facts about the ticket books that once admitted us into attractions at Disneyland, Walt Disney World, and Tokyo Disneyland.ġ.
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